TCS’s competitive advantage lies with the effective use of the Russian Postal Service. The Post is the single most effective way to reach customers throughout Russia’s vast territory.
- Millions invitations to apply have been sent as of Mar 2008.
- Currently little competition in the mailbox.
- “Test and Learn” from different tariff plans, style and collateral to increase response rate.
- Employing specialists with hands on experience in Russian DM.